About Us

At Black Rifle Coffee Company, we are more than just a coffee brand—we’re a movement fueled by passion, precision, and purpose. Founded by veterans who traded rifles for roasting equipment, our mission is straightforward: deliver high-quality coffee while celebrating the values of hard work, determination, and American spirit. Each batch of coffee is carefully crafted, reflecting the discipline and attention to detail that comes from years of service. For those who have endured extreme conditions, from carrying heavy loads through harsh terrain to navigating challenging missions, perfecting the roast is a challenge we embrace with pride.

The company was started in 2014 by former U.S. Army Green Beret Evan Hafer, who envisioned more than a business—he wanted to create strong coffee and strong communities. Today, Black Rifle Coffee stands as a veteran-founded, veteran-operated enterprise that merges caffeine with patriotism. We aim to provide a morning coffee experience that embodies independence, courage, and dedication, and every product we offer carries that ethos.

Our team reflects the same values we uphold in our coffee and content. Many of our employees are veterans, and we are actively working to expand our veteran workforce, recognizing that the skills learned in service—teamwork, discipline, and resilience—translate directly into business success. Through this approach, we provide opportunities for veterans to build careers, pursue goals, and continue serving their communities in new ways, all while contributing to a shared mission.

Beyond coffee, our brand thrives on storytelling and bold content that entertains, inspires, and informs. From humorous takes on brewing methods to audacious stunts, our videos, podcasts, and blogs engage audiences with a unique blend of adventure and entertainment. Our content isn’t limited to coffee culture—it captures the grit, humor, and energy of those who value freedom, hard work, and a no-nonsense approach to life.

Through Coffee or Die magazine, launched in 2018, our journalists cover stories that mainstream media often overlook. They report from the front lines, both abroad and at home, delivering news and perspectives that matter to our readers, all driven by relentless curiosity and a love of strong coffee. Our newsletter, The PressCheck, provides subscribers with direct, unfiltered updates, blending information, insight, and caffeine-fueled energy in every edition.

Free Range American, introduced in 2020, expands our storytelling into a full multimedia platform celebrating outdoor adventures, hunting, fishing, American history, firearms, and the values of grit and independence. It is a space for authentic experiences, daring exploits, and stories of perseverance that resonate with those who live life fully and unapologetically.

Ultimately, Black Rifle Coffee Company is about cultivating culture as much as it is about roasting coffee. It’s for those who rise early, work hard, and embrace challenges with determination. We provide support, caffeine, and a sense of community for anyone pursuing their mission, big or small, because we believe that freedom thrives on energy, focus, and a great cup of coffee—our coffee delivers both.